IVR Surveying (primary)
Interactive voice response (IVR) is the most inexpensive method of polling since it does not require live call operations. Cardinal Point conducts IVR surveys (polling) using our own proprietary methods. CPA uses high quality data and advanced modeling software to deliver solid universes from which to survey. All surveys conform to the practices of the American Association for Public Opinion Research.
Live Call Surveying
Live call survey is a more expensive method of polling; however, allows for a broader range of responses since you are able to capture mobile phone users as well as landline users.
Digital Surveying
Digital surveying is cutting-edge, but also prone to error if not conducted properly. Cardinal Point can deploy a digital survey to agument an IVR and/or Live Call Survey; however, Cardinal Point never relies on digital surveying alone to make predictions about public opinion.
Other
Cardinal Point can also assist with focus groups, data research questions, and a variety of statistical analysis, including actuary analysis, forensic analysis, linear regression, etc. Get in touch with us today to see how we can help with your project.