What is your True Direction™
Cardinal Point Analytics is an opinion research firm based in Raleigh, NC, with offices in Washington, DC. Cardinal Point’s primary line of business is in public opinion polling using a variety of methods; however, the firm can assist in a variety of research and analytic projects.
Cardinal Point is headed by veteran political operatives. Our principals are highly educated in economics, statistics, political science, and law and have worked in political campaigns from school board to US Senate.
In 2016, Cardinal Point accurately predicted every major political race in North Carolina, including President Trump’s election and Governor McCrory’s defeat. We know polling and we can help you be informed.
IVR Surveying (primary)
Interactive voice response (IVR) is the most inexpensive method of polling since it does not require live call operations. Cardinal Point conducts IVR surveys (polling) using our own proprietary methods. CPA uses high quality data and advanced modeling software to deliver solid universes from which to survey. All surveys conform to the practices of the American Association for Public Opinion Research.
Live Call Surveying
Live call survey is a more expensive method of polling; however, allows for a broader range of responses since you are able to capture mobile phone users as well as landline users.
Digital surveying is cutting-edge, but also prone to error if not conducted properly. Cardinal Point can deploy a digital survey to agument an IVR and/or Live Call Survey; however, Cardinal Point never relies on digital surveying alone to make predictions about public opinion.
Cardinal Point can also assist with focus groups, data research questions, and a variety of statistical analysis, including actuary analysis, forensic analysis, linear regression, etc. Get in touch with us today to see how we can help with your project.
We would love to hear from you. If you’re interested in our services, a consultation, or have a question, please use the form below to reach out to our team. A member of our team will reach out.